Lafarge Egypt To Launch a Virtual Media Training Program On Sustainable Development

Solomon Aviles: "Lafarge Egypt is honored to join forces with professionals in the field of sustainable development and media & press representatives, in order to tackle key issues on sustainability & present our unceasing efforts to convert Waste-to-Energy (WTE) practices.” 


Lafarge Egypt, a member of LafargeHolcim Group, is proudly launching a virtual media training program to journalists from various media outlets, raising awareness on sustainable practices and systems. The training program will take place from January 26th to February 16th .


Solomon Baumgartner Aviles, CEO of Lafarge Egypt, stated: "At Lafarge Egypt, we are honored to join forces with professionals in the field of sustainable development and media & press representatives, tackling key issues on sustainable development, shedding light on our sound CSR initiatives while showcasing our unceasing Waste-to-Energy (WTE) practices.” He added: "Lafarge Egypt is tailoring an online training on sustainable development to media & press representatives and journalists, whom our company has always long valued the pivotal role they play in enlightenment of the society. We regard them as success partners & stakeholders. 


Prominent professionals in the field of sustainable development have voluntarily welcomed collaborating efforts with Lafarge Egypt's virtual training program. The esteemed attendees of the training program will be addressed by Dr Nevine Abdelkhalek, Vice President, Public Relations & Sustainable Development, Engineering at Consultations Group (ECG), Dr Hoda M. Ibrahim, Principal Engineer, Sustainability Projects Administrator at Architecture Business Unit, Mr. Amr El-Kady, Regional Director for Egypt, Middle East and Africa at Plastic Bank, Ms. Reem El Saady, National Program Manager, Small Business Support at European Bank for Reconstruction and Development (EBRD), accompanied by Mr. Solomon Baumgartner Aviles, CEO of Lafarge Egypt.


Lafarge Egypt's online media training is to encompass numerous areas of discussion including Sustainable Development -Ecological & Economic Impacts, Corporate Governance through Sustainable Development, Green Architecture, Plastic Waste Management, supporting Sustainable Development-related, Small Businesses, Waste Management & its Impact on Environment, along with Lafarge Egypt's Sustainable Development efforts. Lafarge Egypt is to conclude the virtual media & press training program by launching a writing contest, awarding the best article written on sustainable development. Mr. Hazem Sherif, the eloquent journalist & writer at Al Mal Newspaper, will support in nominating the contest award winners. This training program comes as a continuation to Lafarge allied efforts with the Economic Division in 2019 where Lafarge Egypt & the Journalists' Syndicate launched (Business Administration Fundamentals Diploma). The diploma aimed at empowering the Egyptian media professionals' potentials in the field of business administration potentials.